Contagious: Why Things Catch On

By: Berger, Jonah

Price: $16.00

Quantity: 1 available

Book Condition: New


Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Title: Contagious: Why Things Catch On

Author Name: Berger, Jonah

Categories: Book, Business,

Publisher: New York, Somon & Schuster: 2016

ISBN Number: 1451686587

ISBN Number 13: 9781451686586

Binding: Softcover

Book Condition: New

Seller ID: 12116