Author:Berger, Jonah


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Contagious: Why Things Catch On

By: Berger, Jonah

Price: $16.00

Publisher: New York, Somon & Schuster: 2016

Seller ID: 12116

ISBN: 1451686587

Condition: New

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? View more info